Teaching methods
Classroom activities are based on the analysis and discussion of a wide array of authentic texts including e-mails, internet websites, ads, tv and radio talks, movies, videos, presentations, meetings and negotiations.
Reccomended or required readings
Module I-II (Lecturer)
Gardner, C., English and New Media, in S. Goodman et al., “Redesigning English”, London, Routledge, 2007, pp. 205-221.
Goddard, A., The Language of Advertising, London, Routledge, 1998.
Jackson, H. and Amvela, E. Z., Words in Use, “Words, Meaning and Vocabulary”, London, Bloomsbury, 2002, pp. 136-166.
Wilson, A., Speech, Writing and Discourse Type, in J. Culpeper et al., “English Language: Description, Variation and Context”, New York, Palgrave MacMillan, 2009, pp. 425-438.
Recommended readings
Turra E. From national to regional identity: a multimodal analysis of corporate websites in the agro-food sector. In: Garzone G, Poncini G,, Catenaccio P. Multimodality in Corporate Communication Web genres and discursive identity. MILANO:FrancoAngeli, 2007, pp. 111-128.
Turra E. Corporate Identity across Old and New Genres. Microsoft's investor
relations website. In: Di Martino G, Polese V,, Solly M., Riley P.. Identity
and Culture in English Domain-Specific Discourse. ESI, 2008, pp.. 43-56.
Additional materials will be provided during the course and will be part of the exam program.
Module I-II (CEL)
Soars, L. and J., New Headway Intermediate. Fourth Edition, Oxford, Oxford University Press.
McCourt, J., English for Communication Science, Libreria Editrice Cafoscarina, Venezia, 2003