2020/2021

2020/2021

DM270

SECS-P/08 (ECONOMIA E GESTIONE DELLE IMPRESE)

DIPARTIMENTO DI SCIENZE ECONOMICHE E AZIENDALI

INTERNATIONAL BUSINESS AND ENTREPRENEURSHIP - MANAGEMENT INTERNAZIONALE E IMPRENDITORIALITÀ

International Management

1°

Secondo Semestre (22/02/2021 - 22/05/2021)

6

44 ore di attività frontale

English

SCRITTO

ZUCCHELLA ANTONELLA (titolare) - 6 CFU

Foundations in business management. strategy and marketing

1. Knowing and understanding the issues of innovation and entrepreneurship when pursuing sustainability
2. Working autonomously and in teams in order to identify and solve real problems
3. Communicating effectively the results of own work
4. Learn and practice design thinking approach

- Introduction to sustainability and the UN SDGs
- The business case for sustainability. Stakeholder theory. From CSR to CSV
- Innovability. Innovation types and processes for sustainability
- The circular economy and circular entrepreneurship. Designing opportunities, value proposition and business model.
- The sustainable enterprise. Strategy, supply chain, marketing, finance and reporting
- Focus on marketing and use of behavioral economy for sustainability
- Social enterprise

The course uses:
- presentation and critical discussion of theories and concepts
- real case studies to be discussed in teams and presented
- design thinking simulations

The course -depending on the rules applied in the second semester_ will be either totally provided in class or in FLIPPED mode (slides and readings on conceptual issues available on line on Kiro platform and lectures in class for small groups for case discussions and exercises)

A.Zucchella, S.Urban, Circular entrepreneurship, Palgrave, 2019

Other readings. slides and materials available on KIRO platform

1. Case studies discussion and presentation
2. Design thinking exercises and simulations
3. Final exam with open questions