DIGITAL AND MULTIMEDIA COMMUNICATION
Stampa
Enrollment year
2018/2019
Academic year
2020/2021
Regulations
DM270
Academic discipline
ING-INF/05 (DATA PROCESSING SYSTEMS)
Department
DEPARTMENT OF POLITICAL AND SOCIAL SCIENCES
Course
COMMUNICATION, INNOVATION, MULTIMEDIA
Curriculum
PERCORSO COMUNE
Year of study
Period
2nd semester (01/03/2021 - 28/05/2021)
ECTS
9
Lesson hours
54 lesson hours
Language
Italian
Activity type
ORAL TEST
Teacher
FALOMO BERNARDUZZI LIDIA (titolare) - 5 ECTS
SANTANGELO LUIGI - 4 ECTS
Prerequisites
A. Students should own a base knowledge of Internet, Web, HyperText, HTML and CSS. They also should have digital skills moreover about the usage of the more popular operating systems and application software. For the projects, it is also preferred the ability to work on a team, problem solving and leadership.

B. Basic knowledge about digital image and video can favor students especially during the implementation of the project required for the exam. During the course, however, all the necessary content will be provided, with integrations tailored to the needs of attending students.
Learning outcomes
A. By the end of the course, students will be able to deal with the main technologies used for developing applications and web sites. They will be able to join the web application development process, from the requirement gathering to the user interface design. Students will also know techniques to raise web site usability and accessibility and maximize digital and multimedia content communication effectiveness. Furthermore, it will be well known how crawlers index web sites and how to apply all techniques to make web sites visible to the web search engine. Most popular social networks will have to be known as well as how they can be used in order to achieve enterprise strategic aims. Finally, students will also be able to understand terminology and architecture about Cloud Computing and Business Intelligence Systems.

B. Course goals: to introduce students to new forms of museum communication, with particular attention to scientific museums.
Course contents
A. Following topics will be covered during the course
- Web architectures: server, client, communication protocols, browser
- Web 2.0: forum, wiki, blog, RSS, social network, cms
- Designing Web Services
- Content Optimization
- SEO
- Accessibility
- Content Management System (Wordpress)
- PHP: an introduction
- Society and Social Network
- Social Marketing
- Business Intelligence and Business Analytics
- Data Mining and Machine Learning
- Cloud Infrastructure

B. The objects preserved in museums hide many stories. Discover them can lead the visitors to reacquire their cultural tradition and to improve the feeling of belonging to an open community. The museums’ staff and the visitors can enrich each other, collaborating in discovering new forms of understanding and new forms of narration of the collections. Many are actually the choices made by the various museums, ranging from the use of augmented reality to the internal, external or participatory digital storytelling, both for the permanent and the temporary exhibitions. Some of these choices will be analyzed in detail. During the course the students will be allowed to require and or offer insights on topics of their own interests, which will be discussed in the classroom. Visiting (during the course) the science museums of our university is a preliminary requirement to the development of the students’ project; the visit might then be repeated to analyse in depth specific aspects of interest in cooperation with the curators.
Teaching methods
A. The course is structured with frontend lectures, by using slides, and projects. Several tools (such as WordPress, Xampp, PHP editor) will also be used. Students will be arranged in groups. Each group is assigned to a project that all members will have to realize according to the deadline, working together. The group projects will be presented to the class.

B. The course is organized in frontal and interactive lessons, visits to the scientific museums of the University Museum System (during which are analyzed multimedia communication techniques and presented ideas for the exam project), optional insights presented by the students and discussed in the classroom. To help create a learning community, students are also urged to write posts and comments in the course blog and to personalize it graphically. The most interesting posts are taken up and discussed in the classroom.
Reccomended or required readings
A. Reference bibliography and sitography will be provided and discussed during the lessons

B. Reference bibliography and sitography will be provided and discussed during the lessons and indicated in the course blog.
Assessment methods
A. The final examination consists in a written text with open questions. Students shall also prove his/her understanding of subjects discussed during the course. The oral exam is optional. The final grade will also take into account all group projects.

B. Examination with project implementation and oral test. Project specifications, discussed and decided in detail with attending students, will be indicated on the course blog. In the oral examination, the student, after the presentation of the project, has to demonstrate that he has assimilated and reworked the topics covered during the course. The evaluation will take into account the optional presentation of insights during the lessons and the blog posts.
Further information
- 2030 Agenda for Sustainable Development, Goal 11
Sustainable development goals - Agenda 2030