CORPORATE STORYTELLING
Stampa
Enrollment year
2017/2018
Academic year
2017/2018
Regulations
DM270
Academic discipline
SPS/08 (SOCIOLOGY OF CULTURE AND COMMUNICATION)
Department
DEPARTMENT OF POLITICAL AND SOCIAL SCIENCES
Course
PROFESSIONAL COMMUNICATION AND MULTIMEDIA
Curriculum
PERCORSO COMUNE
Year of study
Period
(26/02/2018 - 30/05/2018)
ECTS
6
Lesson hours
36 lesson hours
Language
Italian
Activity type
ORAL TEST
Teacher
FONTANA ANDREA - 6 ECTS
Prerequisites
None
Learning outcomes
Knowing the science of storytelling
Apply the science of narrative communication and marketing business
Enhance the professional skills in the field of disembodied storytelling
Course contents
The narrative science have become a paradigm of reference in the world of business. You must have a story to position a product, to give meaning to a commercial brand, to optimize a digital identity, to engage in a project of life.
You must have a story to be placed in a market a political election, to guide an economy, to geopolitics affairs.
Survive better who can cope with the so-called "battles of narrative" and live with communicative arenas of our markets and our media scenarios.
But what does it mean for companies and organizations to tell in these terms? And how to prepare managers and professionals to these changes?
The course is designed to be a guide to the overall storytelling in business.
The course explains in detail and with numerous examples, techniques, processes and tools individual Storytelling and organizational Storytelling, especially - Corporate Storytelling - essential in markets as companies.
The course is organized in large parts preparatory to Storytelling business: the why, the what, the where and the how.
Complete reflections of course, many instances of national and international marketing, communication and business management.
Teaching methods
Action learning and laboratory
Reccomended or required readings
A. Fontana, Storytelling d'impresa, Hoepli, 2016
Assessment methods
Write Test
Further information
By appointment with the teacher send an email to: andrea.fontana01@unipv.it
Sustainable development goals - Agenda 2030