INNOVATION MANAGEMENT
Stampa
Enrollment year
2015/2016
Academic year
2016/2017
Regulations
DM270
Academic discipline
SECS-P/08 (CORPORATE FINANCE)
Department
DEPARTMENT OF ECONOMICS AND MANAGEMENT
Course
ECONOMICS, FINANCE AND INTERNATIONAL INTEGRATION
Curriculum
INDUSTRIAL ORGANIZATION AND MARKET STRATEGIES
Course
Period
1st semester (26/09/2016 - 22/12/2016)
ECTS
6
Lesson hours
44 lesson hours
Language
english
Activity type
WRITTEN TEST
Teacher
DENICOLAI STEFANO (titolare) - 7 ECTS
VANZI MASSIMO - 2 ECTS
Prerequisites
basic expertise in management and business strategy
Learning outcomes
The course aims at developing managerial skills for the governance of innovation within organization, including both start-ups, SMEs, and large-sized companies. Topics cover the whole innovation process: from idea generation to its development and deployment, through intermediary steps, e.g. business modeling, market analysis, prototyping, pilot test in the market, ecc. Legal and strategic solutions to protect the competitive advantage against imitation are discussed.
The course provides cross-industry contents, though a special emphasis goes to: Digital economy, Life Sciences, Advance Manufacturing (Industry 4.0).
Course contents
INNOVATION MANAGEMENT: PRELIMINARY ISSUES & KEY NOTIONS
What is “Innovation”
Basic Types of Innovation (product, process, business model, .)
Sustaining vs Disruptive Innovation
Processes & Practices of Innovative Organizations
Key actors of innovation
Business Lifecycle & HypeCycle
Innovation Journey: Discovery, Development, and Deployment
Innovation eco-system
Open Innovation view

DISCOVERY PHASE
Technology Push vs Market Pull
Generating & Selecting Ideas
R&D Management & Leading technologies
Building creative organizations
Analyse market the don’t exist (yet)

DEVELOPMENT PHASE
Business Planning & Elevator Pitch
Business Modeling
Appropriability of the Competitive Advantage
Mobilize the right resources
Action Plan, Milestones & Value Building
Financials for Innovation

DEPLOYMENT PHASE
Go2Market
Dealing with stake- & share-holders
LeanStartup
Equity Market & Exit Strategy

FOCUS ON DIGITAL INNOVATION
Organizational goals, innovation, and information systems;
Digital data streams: Seeding innovation
Designing the digital organization (OO strategy)
Energy Informatics - Dominant Logic shift;
Social media strategy;
Big data: beyond big.
Teaching methods
lectures, teamworks, simulations, guest speakers
Reccomended or required readings
a) Notes from lectures;
b) Book: "Managing Innovation" (Tidd, Bessant)
Assessment methods
written exam + teamworks
Further information