MARKETING AND TECHNIQUE OF ADVERTISING

Enrollment year

2015/2016

Academic year

2017/2018

Regulations

DM270

Academic discipline

SECS-P/08 (CORPORATE FINANCE)

Department

DEPARTMENT OF POLITICAL AND SOCIAL SCIENCES

Course

COMMUNICATION, INNOVATION, MULTIMEDIA

Curriculum

PERCORSO COMUNE

Year of study

3°

Period

1st semester (02/10/2017 - 16/12/2017)

ECTS

Lesson hours

54 lesson hours

Language

Italian

Activity type

WRITTEN TEST

Teacher

MACCARINI MAURIZIO ETTORE (titolare) - 5 ECTS
MARGONI ANTON PETER - 4 ECTS

Prerequisites

Learning outcomes

The course is intended to provide basic notion in marketing, comunication and ad

Course contents

Strategic marketing, Operating marketing, MLM, Advertising

Teaching methods

Lectures

Reccomended or required readings

Maurizio E. Maccarini, Marketing e TCP - Corso di laurea CIM - A.A. 2015-
16, Create McGraw-Education.
Paolo Baudi di Vesme e Franco Brigida, L'evoluzione dei media e della
pubblicità in Italia, Franco Angeli, 2009, Capitoli: 1, 3, 4-15 (escludendo la
parte prettamente storica), 16,18.

Assessment methods

multiple choice questions

Further information

A marketing game will be proposed.

Sustainable development goals - Agenda 2030

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