SECS-P/08 (ECONOMIA E GESTIONE DELLE IMPRESE)
DIPARTIMENTO DI SCIENZE ECONOMICHE E AZIENDALI
Corso di studio
INTERNATIONAL BUSINESS AND ENTREPRENEURSHIP - MANAGEMENT INTERNAZIONALE E IMPRENDITORIALITÀ
Secondo Semestre (18/02/2019 - 18/05/2019)
44 ore di attività frontale
The course has no pre-requisites, but having attended International Business is fundamental to understand key concepts. The course is designed for MIBE students in particular.
The student will develop capabilities to work concretely in foreign markets thanks to the application of a employing a context-based approach.
The student will develop intercultural and multicultural management skills.
The primary learning outcome refers to the capacity to think, plan and act in international markets, in a context-rich manner, that is, taking into account the specificities of markets, institutions, customers and especially, culture.
Related learning outcomes are the ability to design foreign market entry in emerging and distant countries, to develop international marketing plans with context-rich features, to acquire cross cultural marketing skills.
Upon completion of the course, students should:
1. Cultivate cultural sensitivity toward, and awareness of, each of the major countries studied.
3. Become familiar with specific geographical areas and their business practices specificities
4. Understand the various legal, political, social, and environmental constraints within which businesses must operate in the regions treated in the course.
5. Gain a working level of competence and confidence for engaging in international business and international marketing activities both within the geographical area and with its business people and customers.
Programma e contenuti
Part 1. Design for entry in "distant" markets: managing the export process. The marketing planning along the 7 P model under a context-rich approach
Part 2. The management of international trade, with special reference to "distant" countries. contracts, logistics, risks and risks management, payments and financing Part 3. Doing Business in (selected areas of the world, according to their potential interest and complexity to business in)
Japan, China, India, Middle East, Brazil.... Part 4. Cross cultural marketing and business negotiations. How to design and market value propositions in different and "distant" markets. The impact of culture in buying behavior. How to conduct business negotiations in different cultural settings
The course is practice oriented and aims at developing skills in doing business abroad. Case studies are deeply intertwined with lectures.
Case discussions and simulations occur throughout the teaching period. Students are invited to participate to individual challenges and team works to practice and earn bonuses for the final mark.
Learning objectives will be accomplished through jointly: 1. frontal lectures, 2. open debates/discussions of specific topics, 3. experiential group exercises requiring active participation from each student in the class, and 4. one semester- long project work.
Testi di riferimento
There is not textbook. All the readings, slides and materials are available on the moodle platform KIRO
Modalità verifica apprendimento
Assignment. On a group level (groups of maximum 2 students each), students will develop a report on the business practices and operations of a specific multinational corporation in the context of a chosen country within those taught during the course. The aim is to design an international marketing plan of entering a "culturally distant" market and the objective is to successfully market a product there.
The assignment type of exam will be possible only for the first exam date. Later exams - i.e. from the second exam date - will be written wit 6 open ended questions on all materials taught during lectures.
Detailed guidelines about the assignment will be provided during the first lecture of the course and will be uploaded on the Kiro platform in a dedicated section.