2018/2019

2018/2019

DM270

SECS-P/08 (ECONOMIA E GESTIONE DELLE IMPRESE)

DIPARTIMENTO DI SCIENZE ECONOMICHE E AZIENDALI

INTERNATIONAL BUSINESS AND ENTREPRENEURSHIP - MANAGEMENT INTERNAZIONALE E IMPRENDITORIALITÀ

Digital Management

1°

Secondo Semestre (18/02/2019 - 18/05/2019)

6

44 ore di attività frontale

English

SCRITTO E ORALE CONGIUNTI

SPACCAVENTO SERGIO CORRADO (titolare) - 6 CFU

Basic knowledge of innovation management and strategic marketing. Fundamentals of banking and insurance strategy will be introduced at the beginning of the course.

The aim of the course is to give an overview of the scenarios and strategies in the banking, insurance and financial services (BFSI) industry and the role of innovation and Fintech.
After analysing different case studies the students will be able to understand the driver and output of innovation in the BFSI industry.

1- Financial Innovation
2 - Fundamentals of innovation strategy in BFSI industry
3- Innovation governance and management in BFSI industry
4 - Markets: Scenario, Strategy and Innovation
5- Fintech
6 - Bank/Insurance Next Generation Lab

A few frontal lectures (supplemented with examples) followed by a simulation (design thinking - group work); flipped classes with discussions and debates; a series of business cases also presented by firm representatives; final Innovation Lab.

Attendance is not mandatory, but highly recommended. Exam materials are different based on attendance.

Learning assessment is based on:
- individual contribution to classroom debate;
- outcomes of interactive exercises (individual or teamwork).