Course contents
The course is divided into two modules:
Module I provides an introduction to a series of general notions related to Communication and a repertoire of linguistic and sociocultural variations.
Moreover, students will also attend Dr. Elphinstone's Language classes, in order to prepare for the online test of English. His classes will deal with various aspects of English Grammar (B2-C1).
Teaching methods
Classroom activities are based on the analysis and discussion of a wide array of authentic texts including e-mails, internet websites, ads, tv and radio talks, movies, videos, presentations, meetings and negotiations.
Reccomended or required readings
Module I-II (Lecturer)
Goddard, A., The Language of Advertising, London, Routledge, 1998.
Jackson, H. and Amvela, E. Z., Words in Use, “Words, Meaning and Vocabulary”, London, Bloomsbury, 2002, pp. 136-166.
Wilson, A., Speech, Writing and Discourse Type, in J. Culpeper et al., “English Language: Description, Variation and Context”, New York, Palgrave MacMillan, 2009, pp. 425-438.
Recommended readings
Turra E. From national to regional identity: a multimodal analysis of corporate websites in the agro-food sector. In: Garzone G, Poncini G,, Catenaccio P. Multimodality in Corporate Communication Web genres and discursive identity. MILANO: Franco Angeli, 2007, pp. 111-128.
Turra E. Corporate Identity across Old and New Genres. Microsoft's investor
relations website. In: Di Martino G, Polese V,, Solly M., Riley P.. Identity
and Culture in English Domain-Specific Discourse. ESI, 2008, pp.. 43-56.
Additional materials will be provided during the course and will be part of the exam program.
Module I-II (CEL)
Soars, L. and J., New Headway Intermediate. Fourth Edition, Oxford, Oxford University Press.
McCourt, J., English for Communication Science, Libreria Editrice Cafoscarina, Venezia, 2003