Enrollment year
2015/2016
Academic discipline
SECS-P/08 (CORPORATE FINANCE)
Department
DEPARTMENT OF POLITICAL AND SOCIAL SCIENCES
Course
COMMUNICATION, INNOVATION, MULTIMEDIA
Curriculum
PERCORSO COMUNE
Period
1st semester (02/10/2017 - 16/12/2017)
Lesson hours
54 lesson hours
Activity type
WRITTEN TEST
Learning outcomes
The course is intended to provide basic notion in marketing, comunication and ad
Course contents
Strategic marketing, Operating marketing, MLM, Advertising
Teaching methods
Lectures
Reccomended or required readings
Maurizio E. Maccarini, Marketing e TCP - Corso di laurea CIM - A.A. 2015-
16, Create McGraw-Education.
Paolo Baudi di Vesme e Franco Brigida, L'evoluzione dei media e della
pubblicitĂ in Italia, Franco Angeli, 2009, Capitoli: 1, 3, 4-15 (escludendo la
parte prettamente storica), 16,18.
Assessment methods
multiple choice questions
Further information
A marketing game will be proposed.
Sustainable development goals - Agenda 2030