Enrollment year
2019/2020
Academic discipline
ING-INF/05 (DATA PROCESSING SYSTEMS)
Department
DEPARTMENT OF POLITICAL AND SOCIAL SCIENCES
Course
COMMUNICATION, INNOVATION, MULTIMEDIA
Curriculum
PERCORSO COMUNE
Period
1st semester (27/09/2021 - 10/12/2021)
Lesson hours
36 lesson hours
Activity type
WRITTEN TEST
Prerequisites
The course does not include specific or particular prerequisites, however, basic knowledge of economics and digital marketing will be useful.
Learning outcomes
The main objective of the course is to present and deepen innovation theories and models, with particular attention to digital technologies (products, services, processes).
Course contents
These are some of the main topics addressed during the course:
- invention vs. innovation, economic theories, innovation according to Shumpeter
- technological product evolution and digital innovation
- the role of innovation in business processes
- innovation thinking and digital transformation
- Christensen and the "innovator's dilemma" (low-end disruption, new-market disruption, disruption vs. sustaining)
- business models and digital product value chains
- product iteration and metrics
- lean, agile approaches
- introduction to business planning
Some business cases covered: Kodak, Lego, Amazon, Facebook, Alphabet, Netflix, Spotify
Teaching methods
The course will consist of lectures with the support of slides, handouts and business cases.
Reccomended or required readings
Dominique Cardon, Che cosa sognano gli algoritmi. Le nostre vite al tempo dei big data, Milano, 2018
Antonella Laino, L'innovazione nell'analisi economica, Milano, 2016
Assessment methods
Written exam.
Sustainable development goals - Agenda 2030
BUSINESS, INNOVATION AND INFRASTRUCTURE
SUSTAINABLE CITIES AND COMMUNITIES
RESPONSIBLE CONSUMPTION AND PRODUCTION
PARTNERSHIP FOR GOALS
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