2020/2021

2020/2021

DM270

L-LIN/12 (LINGUA E TRADUZIONE - LINGUA INGLESE)

DIPARTIMENTO DI SCIENZE POLITICHE E SOCIALI

COMUNICAZIONE DIGITALE

PERCORSO COMUNE

1°

Secondo Semestre (01/03/2021 - 28/05/2021)

6

36 ore di attività frontale

Italiano

SCRITTO E ORALE CONGIUNTI

MC INTIRE AMY MARIE (titolare) - 6 CFU

While there are no mandatory prerequisites, a knowledge of English Language would be helpful in maximising the learning experience of this course.

The objective of this course is to prepare students for professional Communications activities in the International context.

In addition to a review of English Grammar, students will be introduced to the basics of communication theories, multimodality, linguistics, rhetoric, advertising and intercultural studies.

Powerpoint presentations will be used to both introduce and provide examples of the theories taught during the course.

Goddard, Angela. The Language of Advertising. London: Routledge, 1998.
Goodman, Sharon. Redesigning English. London: Open University, 1996. (Chapters 2-5)
McCarthy, M & O'Dell, F. English Vocabulary in Use (Advanced). Cambridge: Cambridge University Press, 2002.
Murphy, Raymond. English Grammar in Use. Cambridge: Cambridge University Press, 2004.
Redman, Stuart. English Vocabulary in Use (Pre-intermediate&Intermediate). Cambridge: Cambridge University Press, 2003.


Recommended reading:

Piller, Ingrid. Intercultural Communication. Edinburgh: Edinburgh University Press, 2011.
McCabe, Anne. Linguistics and Language Studies. Sheffield: Equinox Publishing, 2017.

*Additional materials will be provided during the course and will be part of the exam program.

Students must first successfully pass the written exam with Dr. Elphinstone before being eligible to take the oral exam. The written exam consists of the submission of an original analytical essay (elaborato) related to Communications. For the oral exam, students must give an original 'persuasive' PowerPoint Presentation in which they must "sell me something" (e.g. an idea, product, or concept), and answer questions regarding theoretical aspects introduced during the course. The final grade will be the average of the written and oral exams.