SECS-P/08 (ECONOMIA E GESTIONE DELLE IMPRESE)
DIPARTIMENTO DI SCIENZE ECONOMICHE E AZIENDALI
Corso di studio
INTERNATIONAL BUSINESS AND ENTREPRENEURSHIP - MANAGEMENT INTERNAZIONALE E IMPRENDITORIALITÀ
Secondo Semestre (22/02/2021 - 22/05/2021)
66 ore di attività frontale
The course of International Business and Management is an advanced course of management applied to the international business context.
No specific knowledge is required to successfully follow the course and to be able to pass the exam but basic knowledge (undergraduate level) of business principles and management fundamentals (including marketing) is required.
The primary learning outcome refers to the capacity to think, plan and act in international markets, in a context-rich manner, that is, taking into account the evolving global trends, but at the same time the specificities of markets, institutions, customers and cultures.
Related learning outcomes are the ability to design foreign market entry, to develop international marketing plans with context-rich features, and to consider how international firms can carry out responsible business that can contribute to sustainable development.
Upon completion of the course, students should:
Become familiar with the international business evolving context, key IB concepts, theories and models.
Gain a working level of competence and confidence for engaging in international business and international marketing activities within specific foreign distant markets, in terms of geography, institutions, culture.
Programma e contenuti
Module 1. The challenging and evolving context of international business
Economic and socioeconomic forces
Sociocultural and political forces that affect global trade
Intellectual property rights and other legal forces
Module 2. Sustainable international business
Module 3. International strategy
International markets: assessment and entry modes
Marketing internationally with a culture wise approach
Organizing the firm’s structure, towards hybrid structures
Module 4. International trade and investment
IB foundational theories
Global value chains management (also in light of ongoing technological and environmental challenges)
Export and import practices
There will be three 2-hours lectures each week.
7 lectures (14 hours) will be held by Roger Strange (Professor of International Business, University of Sussex).
The course is practice oriented and aims at developing skills in doing business abroad. Case studies are deeply intertwined with frontal lectures.
Case studies discussions occur throughout the teaching period. Students are invited to participate to individual challenges and team works.
Learning objectives will be accomplished through jointly:
open debates/discussions of specific topics
experiential group exercises requiring active participation from each student in the class.
The course leverages the platform Connect by McGraw Hill.
Attendance is not compulsory but strongly recommended. Each session forms an integral and essential part of the unit as a whole. Students are expected to contribute to sessions: this does not mean simply turning up and letting others do the work but playing an active role in group discussions. If asked to prepare material in advance, students should make every effort to do so.
PCs and Smartphones are welcome (but ONLY for class exercises).
Core slides go on KIRO after each session every week.
Frontal lectures will be carried out if permitted by the current health situation; alternatively, lectures will be carried out only partially in presence. However students who are not attending "offline lectures" will have access to online ones.
Testi di riferimento
International Business & Management, McGraw-Hill Create, Second Edition by Geringer, McNett, Ball, In Press.
Papers and readings provided by professor R. Strange during his lectures.
Tulder, R. van (2018), Business & the Sustainable Development Goals: A Framework for Effective Corporate Involvement. Rotterdam School of Management, Erasmus University, Rotterdam, the Netherlands.
Modalità verifica apprendimento
Assignment AND written exam:
The assignment consists in designing a plan to enter a foreign distant (from many perspectives, geography, institution, culture, administration) market. The assignment consists in delivering a report & performing a presentation. Guidelines will be provided.
The written exam is made of a few quick open ended questions.
Additional points can be awarded for participation during class’ individual and group works
Non-attending students are evaluated on the basis of a written examination based on the textbook, readings and course material provided on the course page on KIRO.
Program and contents for attenders may have minor changes. Please refer to official material on KIRO.
Obiettivi Agenda 2030 per lo sviluppo sostenibile