2019/2020

2019/2020

DM270

SECS-P/08 (ECONOMIA E GESTIONE DELLE IMPRESE)

DIPARTIMENTO DI SCIENZE ECONOMICHE E AZIENDALI

INTERNATIONAL BUSINESS AND ENTREPRENEURSHIP - MANAGEMENT INTERNAZIONALE E IMPRENDITORIALITÀ

PERCORSO COMUNE

1°

Primo Semestre (23/09/2019 - 21/12/2019)

9

66 ore di attività frontale

English

SCRITTO

DENICOLAI STEFANO (titolare) - 9 CFU

Basics of Management, and in particular of: business strategy, marketing, organizational design, accounting/finance.

The course aims at developing competences and skills for the management of innovation within organizations, including both startups and big companies.
After the course, the students will be capable of:
- design innovation strategies and learning organizations;
- stimulate, valuate and select high potential creative projects;
- analyze and develop an innovative business model;
- write agile business plans and make business experimentations (e.g. MVP; lean way).

1) INTRODUCTION TO INNOVATION MANAGEMENT
- Key Concepts
- Mega-Trends and Emerging Technologies;
2) CREATING AN INNOVATION STRATEGY:
- innovation locus;
- open innovation;
- managing innovation portfolio;
- analyzing markets that don’t exit (yet);
3) DESIGNING THE INNOVATION SYSTEM:
- learning and creative organizations: discovering novel problems and solutions;
- uncertainty, ambiguity and Art & Science of selecting projects;
- business model innovation;
- manage innovation projects: business plan vs lean startup way;
- Equity Markets, M&A and Valuation of Innovative companies;
4) BUILDING AN INNOVATION CULTURE:
- the paradox of innovative cultures: it is not all fun and games;
- leaders as cultural architects;
- becoming a creative constructive leader.

Flipped classrooms, Interactive class, teamworks, case study-based lectures, “Univenture” business plan competition.

1) Materials available on KIRO (only for attenders);
2) Book: “Creative Construction: the DNA of Sustained Innovation”, by Gary Pisano, ew York PublicAffairs (both attenders and non attenders)

Attenders: written exam based on case studies and quick questions, plus teamwork and homeworks during lectures.
Non attenders: written exam, open questions based on above mentioned book (all chapters).

Program and contents for attenders may have minor changes. Please refer to official material on KIRO.