2019/2020

2019/2020

DM270

SPS/04 (POLTICIAL SCIENCE)

DEPARTMENT OF POLITICAL AND SOCIAL SCIENCES

DIGITAL COMMUNICATION

PERCORSO COMUNE

1°

(30/09/2019 - 13/12/2019)

6

36 lesson hours

Italian

ORAL TEST

CHIAPPONI FLAVIO - 6 ECTS

For students enrolled in COD, interest in political analysis and new media analysis is assumed. Possession of a three-year degree that focuses on these skills may facilitate the successful attendance of the course.

To know and understand the main notions of political marketing; to know and understand the different types of political marketing in relation to the political and institutional structure of democratic systems; to autonomously define and evaluate the traits of an adequate political marketing strategy in the light of the political context; to autonomously define a political marketing strategy starting from a set of given variables (regimes, roles, candidates); to know, analyse and communicate the relative contribution of the mass media to a successful political marketing strategy.

The course will examine the main notions of political marketing, as well as their application to concrete cases, in order to transfer appropriate skills so as to autonomously define, classify and develop political marketing strategies that take into account the political variables in relation to the practical cases. Therefore, for illustrative purposes, the course will consider the following topics
- political and institutional marketing;
- the role of mass media and digital communication in connection with political marketing;
- political leadership, political marketing, followers: some case studies;
- the political market and operational marketing strategies;
- competitive democracies and political marketing.

The chosen teaching methods are aimed at the participiative involvement of students. Therefore, the frontal lessons will be accompanied by seminar discussions, in which students will be invited to participate.

"Political and institutional marketing": an essay edited by the teacher, provided in class.

In the light of the teaching objectives outlined above, students are given a written test, which consists of both "closed" questions, which explicitly provide alternatives from which to choose the correct answer, and "open" questions, in which the mode of response are not specified in advance. Therefore, the test aims to ascertain both the skills learned during the course, and the ability to process independently the topics and contents of the course, so it is considered an appropriate tool to verify the achievement of teaching objectives.

None.