DIGITAL AND MULTIMEDIA COMMUNICATION
Stampa
Enrollment year
2017/2018
Academic year
2019/2020
Regulations
DM270
Academic discipline
ING-INF/05 (DATA PROCESSING SYSTEMS)
Department
DEPARTMENT OF POLITICAL AND SOCIAL SCIENCES
Course
COMMUNICATION, INNOVATION, MULTIMEDIA
Curriculum
PERCORSO COMUNE
Year of study
Period
2nd semester (24/02/2020 - 29/05/2020)
ECTS
9
Lesson hours
54 lesson hours
Language
Italian
Activity type
ORAL TEST
Teacher
FALOMO BERNARDUZZI LIDIA (titolare) - 5 ECTS
COSTA PAOLO - 4 ECTS
Prerequisites
A. Students are required to have a basic knowledge of the fundamental concepts of digital and online publishing (hypertexts, web documents, e-books, e-readers, multimedia content). The course also assumes some knowledge of the history of Italian literature at high school level.
B. Basic knowledge about digital image and video can favor students especially during the implementation of the project required for the exam. During the course, however, all the necessary content will be provided, with integrations tailored to the needs of attending students.
Learning outcomes
A. The course aims at providing students with the critical tools required to recognize and deepen the challenges of the current publishing ecosystem.
At the end of the course, students will be able to summarize the key forces driving the history of book and reading practices, highlighting the link between technological evolution, societal changes and reading.
Student will be also able to describe factors that influence experiential and cognitive aspects of reading on digital devices, referring to Italian and international case studies (communities of readers, social cataloging / social reading portals, mobile apps).
B. Course goals: to introduce students to new forms of museum communication, with particular attention to scientific museums.
Course contents
A. By the end of this course, students will understand:

- the history of books and reading, from clay tablets to digital ecosystem, through the invention of codex, printing with movable metal type and modern publishing industry;
- the discussion about the nature of literary reading and the role of the reader;
- Genette’s concepts of paratestuality, intertextuality and hypertextuality;
- experiential and cognitive problems related to the replacement of linear texts on paper by computer screen;
- the idea of reading as social experience and the different types of social reading platforms.
B. The objects preserved in museums hide many stories. Discover them can lead the visitors to reacquire their cultural tradition and to improve the feeling of belonging to an open community. The museums’ staff and the visitors can enrich each other, collaborating in discovering new forms of understanding and new forms of narration of the collections. Many are actually the choices made by the various museums, ranging from the use of augmented reality to the internal, external or participatory digital storytelling, both for the permanent and the temporary exhibitions. Some of these choices will be analyzed in detail. During the course the students will be allowed to require and or offer insights on topics of their own interests, which will be discussed in the classroom. Visiting (during the course) the science museums of our university is a preliminary requirement to the development of the students’ project; the visit might then be repeated to analyse in depth specific aspects of interest in cooperation with the curators.
Teaching methods
A. The course is structured with front-end lectures, including breaks for discussion and group activities that requires the students to engage with the topics. Online tools (Wattpad and Betwyll) will be used as well.
B. The course is organized in frontal and interactive lessons, visits to the scientific museums of the University Museum System (during which are analyzed multimedia communication techniques and presented ideas for the exam project), optional insights presented by the students and discussed in the classroom. To help create a learning community, students are also urged to write posts and comments in the course blog and to personalize it graphically. The most interesting posts are taken up and discussed in the classroom.
Reccomended or required readings
A. Paolo Costa Lettura senza fine. Il futuro del testo nell’era social (Milano, Egea, 2017)
B. Reference bibliography and sitography will be provided and discussed during the lessons and indicated in the course blog.
Assessment methods
A. The final examination consists of an interview (in Italian). During the interview the student shall also prove his/her understanding of subjects discussed during the course.
The following text is suitable for exam preparation: Paolo Costa, Lettura senza fine. Il futuro del testo nell’era social (Milano, Egea, 2017). Foreign students can take exam in English.
B. Examination with project implementation and oral test. Project specifications, discussed and decided in detail with attending students, will be indicated on the course blog. In the oral examination, the student, after the presentation of the project, has to demonstrate that he has assimilated and reworked the topics covered during the course. The evaluation will take into account the optional presentation of insights during the lessons and the blog posts.
Further information
Sustainable development goals - Agenda 2030